What Makes a Website Easy to Use? Small Details That Change Everything
Web design is one of those things people often overlook — until a website annoys them enough to click away. You know the kind:
six menus that all say the same thing
missing info
buttons that feel like riddles
layouts that make you scroll like you’re in an escape room
A good website shouldn’t feel like a maze. It should feel like walking into a well organized room — comfortable, intuitive, and clearly arranged.
A Good Website Is About Communication, Not Complexity
A strong website design is not about how flashy it looks. It’s about how effectively it communicates.
A good website:
gives information quickly
puts the most important things first
flows naturally from section to section
feels cohesive with the brand
is easy to navigate
reduces overwhelm
Think of it this way:
A website is the stage, and your business is the show.
Good design doesn’t distract — it highlights, supports, and elevates the performance.
Small Details Matter (More Than You’d Think)
Here are a few details I always pay attention to:
1. Not Repeating Information
Repetition is confusing.
If your website says the same thing in multiple places, the user begins to wonder if they’re missing something.
2. Variation in Layout
A website where every block looks identical? Snooze.
A website where every block looks totally different? Chaos.
The sweet spot is balance.
3. Back End SEO
SEO is the quiet librarian organizing the shelves — unseen but incredibly important.
What Makes a Bad Website… Bad
The two biggest problems:
1. Impossible Navigation
If finding information feels like a side quest in a video game, you’ve lost the visitor.
2. Missing Information
If someone lands on your website looking for hours, pricing, contact info, or what you actually do and can’t find it… they’ll leave.
People don’t come to websites for mysteries — they come for answers.
Squarespace & Shopify: My Forever Faves
I’ve been a Squarespace designer since day one.
It’s clean.
It’s intuitive.
It’s friendly for both designers and non-designers.
Shopify has recently become another favorite — especially for product based businesses who need robust e-commerce support.
Both platforms allow the design to feel like you while still giving users a good experience.
Designing a Site That Feels Like You
Designing a website is like developing a character for a story — you gather backstory, understand their personality, and make sure their environment reflects who they are.
To achieve a website that feels genuinely like the client, I:
ask tons of questions
gather references
look at their existing imagery
understand their tone
match their aesthetic
and structure the site around how they naturally communicate
It’s one step at a time — with the client’s happiness always at the center of the process.
Final Thoughts
A good website is an experience, not a container.
It’s designed to guide, reassure, and communicate.
It shouldn’t feel complicated.
It should feel like clarity.
And that clarity is what turns a website from a digital space into an extension of your story.